The sharing economy is failing for one simple reason – people can’t be trustedEarlier this month an article in the South China Morning Post underscored just how bizarre the world of business has become. A Chinese startup offering to lend umbrellas to urbanites on the go was reportedly dealt a major blow when 300,000 of its umbrellas went missing within mere months of the venture launching. The umbrella-sharing scheme required customers to make an initial deposit equivalent to just over £2 after which they were charged 6p for every half hour of use.
Earlier this month an article in the South China Morning Post underscored just how bizarre the world of business has become. A Chinese startup offering to lend umbrellas to urbanites on the go was reportedly dealt a major blow when 300,000 of its umbrellas went missing within mere months of the venture launching. The umbrella-sharing scheme required customers to make an initial deposit equivalent to just over £2 after which they were charged 6p for every half hour of use.
