Daimler buys France’s alternative to Uber Daimler has bought a majority stake in Chauffeur Privé, a car-booking start-up that has positioned itself as an alternative to Uber in France, as the carmaker seeks to broaden its appeal to vehicle-less consumers.The German carmaker announced on Thursday that it had bought more than 50 per cent of Chauffeur Privé and plans to fully acquire it by 2019. The financial terms of the deal were not disclosed.Carmakers are racing to invest in new technologies as they seek to pave the way for autonomous cars and find ways to offer transport as a service to appeal to consumers who choose not buy vehicles.
Daimler has bought a majority stake in Chauffeur Privé, a car-booking start-up that has positioned itself as an alternative to Uber in France, as the carmaker seeks to broaden its appeal to vehicle-less consumers.The German carmaker announced on Thursday that it had bought more than 50 per cent of Chauffeur Privé and plans to fully acquire it by 2019. The financial terms of the deal were not disclosed.Carmakers are racing to invest in new technologies as they seek to pave the way for autonomous cars and find ways to offer transport as a service to appeal to consumers who choose not buy vehicles.
